Grip, Glow & Go!

Meet the e.l.f. Power Grip Niacinamide Primer, your ultimate secret to a long-lasting, bright, and flawless base! This gel-based, sticky primer locks in makeup while delivering the skincare benefits of niacinamide—helping to even skin tone, brighten, and keep your complexion looking fresh all day. The lightweight formula hydrates, smooths, and grips makeup for up to 12 hours, ensuring a flawless, dewy finish.

Infused with 4% Niacinamide to brighten & even skin tone
Strong grip technology for all-day makeup wear
Hydrating, lightweight gel texture
Blurs the look of pores & imperfections
Dewy, radiant finish
Suitable for all skin types

For a Smooth & Radiant Base:

Start with clean, moisturized skin.
Apply a small amount of primer evenly to your face using your fingertips.
Gently press into the skin, allowing it to absorb and activate the grip.

Wait 30 seconds before applying foundation for the best results.

100% agreed their skin looked instantly brighter*
98% said their makeup lasted longer and stayed fresh*
96% noticed smoother, more even-toned skin*

*Based on an independent consumer testing panel of 20 people

What does the Power Grip Niacinamide Primer do?
This primer locks in makeup for all-day wear while brightening, hydrating, and evening out skin tone with niacinamide.

Is this primer good for oily skin?
Yes! It hydrates without feeling greasy, helps control shine, and blurs the appearance of pores.

Can I wear this primer without makeup?
Absolutely! It gives the skin a healthy, radiant glow while improving texture and tone over time.

Is this primer silicone-free?
Yes! The Power Grip Niacinamide Primer is silicone-free, fragrance-free, and non-comedogenic, making it great for sensitive skin.

BRIGHTENS & EVENS SKIN TONE
Powered by 4% Niacinamide, this primer works to improve skin clarity and reduce discoloration over time.

STRONG MAKEUP GRIP
A sticky, gel-based formula that locks in foundation and concealer for a smooth, long-lasting finish.

HYDRATES & NOURISHES
Keeps skin feeling fresh and healthy with a lightweight, non-greasy formula.

FLAWLESS DEWY FINISH
Leaves skin with a soft, radiant glow, never dull or dry.

Level up your makeup routine with the e.l.f. Power Grip Niacinamide Primer—your go-to for a bright, long-lasting, and flawless base!